What Freakin' Bat Are You?

What Freakin' Bat Are You?

I’m excited to share the "What Freakin’ Bat Are You?" contest I designed for Darling Miss Nyx’s Twitch channel! This fun, interactive campaign used a quiz and shareable results to boost engagement and subscribers in a creative, playful way.

Illustrations

The challenge was engaging a mostly male audience while encouraging more female viewers. To solve this, I created a fun, interactive quiz using gaming lingo that resonated with the target audience.


The result? Illustrations that stayed true to Darling Miss Nyx’s brand while incorporating meme and gaming culture, making the "Freakin' Bat" categories feel even more relatable. The campaign boosted interaction, expanded reach, and helped grow Darling Miss Nyx’s brand with a more engaged and diverse community.


Personality Quiz

The personality quiz was a quick, 5-question questionnaire with three answer options, designed to reveal which bat you were. I kept it short because the audience loves quick, snappy content outside of Twitch. Plus, the quiz had some funny, silly questions to keep things lighthearted!


T-Shirt Designs

Along with the winner's shirt, I created regular merch featuring the bat illustrations.

Each T-shirt ads a personable touch or a challenge to collect them all!


Final Words

This was such a fun project to work on! While the quiz was a challenge, it was rewarding to see it come together. Unfortunately, only a few t-shirts were printed and shipped due to the pandemic hitting just as the contest went live.


Despite that, I’m excited for the possibility of creating more Freakin’ Bat illustrations in the future!

Programs / Apps Used

  • Adobe Illustrator

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