What Freakin' Bat Are You?
What Freakin' Bat Are You?
I’m excited to share the "What Freakin’ Bat Are You?" contest I designed for Darling Miss Nyx’s Twitch channel! This fun, interactive campaign used a quiz and shareable results to boost engagement and subscribers in a creative, playful way.
Illustrations
The challenge was engaging a mostly male audience while encouraging more female viewers. To solve this, I created a fun, interactive quiz using gaming lingo that resonated with the target audience.
The result? Illustrations that stayed true to Darling Miss Nyx’s brand while incorporating meme and gaming culture, making the "Freakin' Bat" categories feel even more relatable. The campaign boosted interaction, expanded reach, and helped grow Darling Miss Nyx’s brand with a more engaged and diverse community.
Sergeant Bat
Inspiration & Sketch
Final Illustration
The Sergeant Bat was inspired by chat and community moderators - those who keep things in check and make sure the rules are followed.
Lurker Bat
Inspiration & Sketch
Final Illustration
The Lurker Bat is inspired by those who quietly watch the chat without saying much - lurking in chat from the shadows.
Baby Bat
Inspiration & Sketch
Final Illustration
The Baby Bat is inspired by adorable baby bats and those who embrace their inner cry baby by being cute and a little dramatic.
Carrier Bat
Inspiration & Sketch
Final Illustration
The Carrier Bat is inspired by those teammates who always carry the team to victory. It’s also a play on words, referencing animals that carry diseases, which bats often do.
Scrub Bat
Inspiration & Sketch
Final Illustration
The Scrub Bat is the opposite of the Carrier Bat - always needing a teammate’s help to get by. It’s also a nod to Darling Miss Nyx, who often finds herself in need of a carry.
Personality Quiz
The personality quiz was a quick, 5-question questionnaire with three answer options, designed to reveal which bat you were. I kept it short because the audience loves quick, snappy content outside of Twitch. Plus, the quiz had some funny, silly questions to keep things lighthearted!
T-Shirt Designs
Along with the winner's shirt, I created regular merch featuring the bat illustrations.
Each T-shirt ads a personable touch or a challenge to collect them all!
Final Words
This was such a fun project to work on! While the quiz was a challenge, it was rewarding to see it come together. Unfortunately, only a few t-shirts were printed and shipped due to the pandemic hitting just as the contest went live.
Despite that, I’m excited for the possibility of creating more Freakin’ Bat illustrations in the future!
Programs / Apps Used
- Adobe Illustrator
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