I'm excited to share this project for Shicara Weibel – a voice-over artist with a bold and passionate voice. She wanted a brand that embodied the strength and energy of her unique vocal style, so I created an illustrative logo and branding package that captures just that.
Logo Design
The challenge was creating a brand as bold and dynamic as Shicara’s personality while breaking away from the usual voice-over icons.
The solution? A portrait illustration that felt authentic and powerful. I trusted my instincts, and Shicara loved it.
Finished Logo
Fav Icon
Logo Type
Brand Package
The logo features a deep purple paired with varying tones of magenta and pink. To complete the palette, I added a light yellow for contrast. The overall look embraces a pinup style, with vibrant, eye-catching colours that create a bold, energetic feel.
For fonts, I used Corner Store for the title and logo, paired with Oswald for headers and Inter for body copy.
Corner Store has a vintage, pin-up vibe, while Oswald adds energy with its condensed style. Inter offers a clean, readable contrast to balance the bold titles and headers.
Slides for Website Hero Section
I also designed a series of website slides to showcase Shicara's demo reels, providing a visually engaging way to highlight her voice-over work.
Social Media Assets
Commercial Demo Video Card
Animation Demo Video Card
Twitter / X Profile
For social media, I made Twitter the go-to platform for Shicara’s voice-over work, designing eye-catching profile headers and dynamic video cards for her demo reels. I kept the energy high by using her brand elements consistently, ensuring a bold and unified presence.
Final Words
Shicara’s brand launch was a game-changer, setting her up for a successful start in her voice-over career. With a bold, dynamic identity that matched her rebellious personality, she stood out in a crowded industry. The illustrative logo and comprehensive brand package gave her a memorable presence.
By her first year, Shicara was signed by an agency and booked roles in dubbing productions. Her brand is now a powerful force, reflecting her unique voice and propelling her career forward.