PKMN FIT

I'm excited to unveil PKMN FIT – a fictional concept where fitness meets the excitement of catching them all! This project was a fun exploration of combining gaming with fitness, resulting in a brand design that inspires movement and play through gamification.

I created a cohesive branding package, including custom video overlay designs and social media assets, to bring this energetic idea to life. This case study allowed me to merge creativity with an interactive purpose, showcasing how fun design can encourage a more active lifestyle.

Logo Design

Thumbnail Sketches

PKMN FIT posed a unique challenge: creating a fitness brand inspired by Pokémon without infringing on copyrights. It needed to capture the nostalgia of retro games while meeting modern design expectations and blending fitness with gaming in an inclusive way.

The solution was to reimagine classic elements with custom illustrations and fitness-focused motifs. By leaning into bold icons over photography and blending retro gaming aesthetics with contemporary design, PKMN FIT became a brand that energizes fitness fans and gamers alike.

Concept Logo Ideas

Final Logo Designs

Finished Logo - Stacked

Icon

Logo - Horizontal

Brand Package

Mini Brand Board

The PKMN FIT logo takes cues from Pokémon's iconic color palette, reimagined with a cleaner, streamlined look. By simplifying the design and removing heavy strokes, shadows, and bevels, the colors remain vibrant while feeling fresh and versatile.

For the title and logo, I created a custom font - a refined take on the classic Pokémon typeface - capturing its nostalgic charm in a sleek, updated style. Jost was chosen for headers and body copy, echoing the Futura font often seen in Pokémon branding. This open-source typeface offers a crisp, approachable feel, tying the design together seamlessly.

Various Icons Created for PKMN FIT

The PKMN FIT icons merge Pokéballs with fitness gear - can you spot which ball is used for what icon? Inspired by the logo's "bar-ball" icon, each piece follows a bold, playful style, tying gaming and fitness together while adding a fun, interactive element to the brand.

Video Overlays

Intro Screen

During Exercise Screen

Up Next Screen

Short Rest Screen

The PKMN FIT video overlays bring a HIIT-inspired workout to life, blending the charm of Gen 1 & 2 games with a cleaner, updated edge. The fonts and layouts nod to classic designs while embracing a polished, streamlined style.

Dynamic tag-like prompts prepare viewers for each activity, while the iconic "bar-ball" transforms into a stopwatch to emphasize timing and intensity. A progress bar loads as the workout unfolds, adding an engaging, gamified touch to keep participants motivated and on track.

Social Media Assets

Instagram Posts Mock-Up

Instagram Profile Mock-Up

PKMN FIT’s social media focuses on Instagram and TikTok, tapping into the popularity of square and vertical posts for short-form content. From inspirational quotes to video announcements and merch drops, every post keeps followers engaged and excited.

With consistent use of brand elements - icons, colors, and typography - everything clicks together, making the brand feel familiar and fun. It’s all about building that connection and keeping the PKMN FIT community pumped and coming back for more!

Various Posts & Stories for Instagram or TikTok

Final Words

PKMN FIT has been such a fun and rewarding project to bring to life, blending fitness and gaming in a way that feels fresh and exciting. While this is just a fictional brand for now, I’d love to see it evolve into a real venture - any personal trainers out there interested in joining the journey?

There’s so much more to come! I’m excited about the possibility of creating a full-length video with animations, exercises, and voiceovers, building out a fitness app, and collaborating on even more community-driven content. The possibilities are endless - train hard, become the champion, and catch them all! I can’t wait to see where this idea goes!

Programs / Apps Used

Affinity Designer
PenPot
DaVinci Resolve