Kanga Pouch

Kanga Pouch

Let me introduce Kanga Pouch! This branding project was all about creating a fun and functional identity for an organizing pouch designed for kindergarteners and early elementary kids. I developed the full brand package - logo, business cards, flyers, coupons, and order forms - to help Kanga Pouch stand out and keep things simple for busy parents and teachers.

Logo Design

Challenge

Kanga Pouch needed a brand that balanced professionalism to appeal to wholesalers while still feeling playful and fun for kids. The challenge was to create a look that felt trustworthy and polished without losing its energetic, child-friendly vibe.


Solution

I designed a brand using bright, energetic colours and modern, clean lines in the logo to capture both sides of the audience. The result is a playful yet professional identity that stands out to wholesalers and connects with parents, teachers, and kids alike.

Kanga Pouch Final Logo (Organce Kangaroo Icon on top of the text "Kanga Pouch"

Finished Logo

Kanga Pouch Submark, kangaroo in the middle of a circular badge, the text Kanga Pouch on the top, and url mykangapouch.ca on the bottom

Submark

Kanga Pouch alternate logo in blue, with the text Kanga Pouch and the url my kangapouch next to the kangaroo icon

Logo Side by Side

Kanga Pouch kangaroo icon in blue

Icon - Blue

Kanga Pouch stacked logo alternate with the URL mykangapouch underneath the text Kanga Pouch

Stacked Logo with URL

Kanga Pouch kangaroo icon in orange

Icon - Orange

Brand Package

Kanga Pouch colour palette, circular swatches of orange, blue, forest green, off white, and grey

Kanga Pouch’s colour palette is bright and energetic, with a bold orange and blue as the main colours. A pop of bright green adds a fun accent, while neutral greys help balance everything out for a polished, professional feel.

Kanga Pouch font pairings, Headings in Sniglet, with alphabet underneath, Body Copy in Cabin, with alphabet typed out underneath

For typography, I chose Sniglet as the header font - easy to read with playful, child-like features. To balance the energy, Cabin keeps things modern and clean, providing a softer, more neutral look for body text and supporting materials.

Brand Assets

Kanga Pouch mockup of business cards

Business Card Mock-Up

Kanga Pouch mockup of flyers

Flyer Mock-Up

Kanga Pouch mockup of coupons

Coupon Mock-Up

Kanga Pouch mockup of an order form

Order Form Mock-Up

I introduced a blue “swoosh” organic shape across the business cards and marketing materials to add natural energy while keeping the design trustworthy and professional. The swoosh also helps separate header and footer areas from the main content, keeping layouts clean and organized. Bright colours and product photos add variety and excitement, showcasing the pouch in action.

Consistent branding elements tie everything together, giving the materials a polished, professional look that’s still fun and approachable.

Final Words

I loved working on the Kanga Pouch project! Helping create a brand with educational ties felt especially rewarding, and I can’t wait to see these pouches take off. Throughout the process, I focused on energetic design choices that still feel polished and professional. The final brand brings the playful energy kids have to a professional stage, making it both fun and functional.

Programs / Apps Used

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Affinity Photo
  • Affinity Publisher

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